When I set out to raise money I was passionate about my business...you have to have that burning passion because it sees you through the lonely nights when no one loves your business or you...its the fuel that keeps you going even though you are inwardly cackling to yourself with insane laughter, giggling to yourself like a sleep deprived child (probably because you are very likely to be sleep deprived through self imposed highs, lows and Titanic sized pressure....)