The Funding Guru » Startups

The Science of Getting Rich – Free download on Right

Andrew — Thu, 28 Apr 2011 19:12:32 +0000

So what does the Science of Getting Rich – a one hundred year old business book have to do with entrepreneurs, startups and fund raising?

There were a few key reasons why I like this book…

1) Its short – end to end 66 pages so you can consume its in just about one sitting.

2) It suggests you should not be concerned about the competition

…if you do, you’ll get all tied up and stop being creative. This is key for entrepreneurs – especially first timer entrepreneurs who seem scared to death that their wonderful idea will be ‘stolen’. I am going NUTS at how many times entrepreneurs have asked for NDAs and been reticent to tell anyone about their ground breaking idea because they’re afraid it will get snatched by someone.

Here’s a wake up call – There are no new ideas and even fresh ideas are exploding inside the heads of more than one person at any one time. Strange but true. How many people were working on the atom bomb at the same time? On the wireless? How many burger companies exist? Just one? Nope!

…but here’s the deal…the value is in GETTING IT DONE!

Not the idea itself – the idea is a vague recipes at best..probably not even that…

How you and I would inteprete the same idea will be completely different and guess what?

The customer will make you change your wonderful idea once you introduce it to them – providing you are LISTENING.

And here’s a tip – if you want to sell the output of your idea – listen to the customer and be prepared to kill your darlings. Your ideas are NOT the secret sauce – honest! Its how you make them happen – YOU are the secret sauce!

3) Get Out of the Competitive plateau and become a creator

Huge! This is the secret to entrepreneurial success – create. Don’t have idea and let them languish - create them, make them happen, create improvements in the world by adding to it. If you do and combine it with #2 above. Success!

4) Give more to your customers in use value than you take from them in cash value.

Also HUGE! If you do this consistantly – you create brand evangelist, people who will sell you and your products for free through word of mouth. It will become a viral phenominon. Also, they will be customers FOR LIFE. The life time cash value will be enormous providing you take heed of #3 above and create more and more great products.

All in all “The Science of Getting Rich” is a must read – get through the old language and a bit of the ‘supreme spirit’ stuff – take from it what you find valuable and you will benefit enormously.

Love to hear your comments and you can get a free download by signing up to the right of this page.

best

Andrew

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Interview with Selling Guru Erik Luhrs on ‘Be Do Sale’ – His New Book

Andrew — Mon, 14 Mar 2011 21:20:13 +0000

Over the past few months I’ve taken an interest and gotten to know Erik Luhrs.

For those that haven’t had that good fortune – Eric is an advisor to some senior business people giving his expertise in the sales arena after created the GURUS Selling System.

Eric can do a better job than I can outlining how his selling system is different than other ‘techniques’ out there but as I tend to help entrepreneurs, perhaps you are wondering why this is relevant to you?

A few key reasons -

Eric approach resonates with me personally because one of the core components is focused on business people being their genuine selves. In my opinion, people, dogs and even babies are programmed to spot BS – and the only way you can truly have a long term relationship with ANYONE is if you are genuine and true to who you are and your core.

Why is that point and Erik’s Selling System relevant to you as a startup founder?

Because you need to ‘sell’ potential new employees, investors and would be customers and as an entrepreneur, you often have to conjure substance out of thin air like some business magician.

In my opnion therefore, learning how to ‘sell’ but from a place of authenticity and genuineness is CRITICAL.

Now as always, I’m thinking about how to give you (My wonderful readers) – some unique value and I’ve done it this time too – so make sure you read on to the bottom of this post.

Now Erik’s training is UBER expensive – we’re talking $70K for a five day intensive…and do you know what? People PAY it because Erik get’s results.

But Erik has just release a book called ‘Be Do Sale’ that encapsulates many of the key elements of his training – so being cheeky (a UK expression so Google it if you don’t get the reference)…I used the fact that Erik has a book tour going on to grab him for a one hour interview (Below!).

In this interview you will get so many actionable ideas and techniques that its worth you listening.

And….if you buy Erik’s book and send me the amazon receipt, Erik has promised to send you a bonus. And No, I have no idea what it is but knowing Erik it will be good value.

Listen to the interview below then click through to order Erik’s book at Amazon.

A few notices….

1) My mic was dying the day I recorded this interview so the audio is good but not great. Sorry about that but as always, its about the quality of the ideas and the content, not the studio production.

2) If you do buy ‘Be Do Sale’ via Amazon – don’t forget to email me the receipt for your ‘The Funding Guru’ reader BONUS! to andrew (at) the web address above.

Let me and Erik know what you think of his content and this interview via the comments below or again, shoot me a 1:1 email.

And AFTER you’ve read it, do Erik a favor and go BACK to Amazon and review it. After reading this book you’ll probably agree that you owe Erik a favor – one way to pay it forward is to add a review to Amazon with your thoughts and comments.

Erik Luhrs_Final

Be Do Sale: How to create more sales right now, regardless of what the competition or the economy is doing, using The GURUS Selling System!

[AMAZONPRODUCT=0615446671]

GURUS Selling System

A Big Mistake!

Andrew — Thu, 24 Sep 2009 18:59:16 +0000

When they’re ready – I’ll give away trials of the tools to ten randomly chosen people who leave comments on this posting – all I ask is they try them out and give my readers their comments.

If you would like your chance to be 1 of the 10 – leave your comment now!

Any more questions? Reach out via the contact page above and join my mailing list by adding your name and email in the box to the right. I’ll also send you some valuable downloads to help…

Video: How to Register A Company For Less – The Blueprint Examined

Andrew — Wed, 17 Jun 2009 21:15:04 +0000

Join our mailing list for your own copy of the Blueprint.

Was this helpful? Post a comment and let me know…

Cash – The Oxygen of the Start-Up (…or the Advisor Garage Re-Launch)

Andrew — Thu, 04 Jun 2009 13:26:01 +0000

About four years ago, I worked with a smart group of people to design and build Advisor Garage. At the time, dating websites were growing exponentially – it seemed even my postman was about to set up his own version of match.com. But Advisor Garage was not a dating site to help people met the partner of their dreams…

Advisor Garage was set up to help entrepreneurs ‘connect and date’ advisors and mentors.

This is how we (as tried and tested Entrepreneurs) thought about it…

No Entrepreneur is an Island…Like a great beer – Start-Ups often require a multitude of ingredients…:

A GREAT idea… A plan of execution… Motivated People… Money… A place to do business… Legal support… Marketing… Technology… Money… A Channel to market… Prospective customers with a need… Sales expertise… A Product or Service… Did I mention Money?

…and the list goes on and on.

What about bootstrapping you might ask? Sure – bootstrap – but you still need the above list…and more, you just somehow manage to get them for less. Bootstrapping doesn’t mean no resources – it means cheaper or, if you’re lucky free resources (but remember that saying – you usually ‘get’ what you pay for…).

Pulling all those (and more) elements together can take months – especially for the newbie Entrepreneur – so Advisor Garage was created. The Goal…help ‘connect’ entrepreneurs with advisors with a wide variety of expertise and contacts so they could save themselves weeks and months they would usually spend to find and pull these pieces of the Start-Up jigsaw puzzle together.

Let me say that in a slightly different way – Advisor Garage’s goal: Help entrepreneurs shave off months from Start to Market to CASH!

Cash is the oxygen of a new business – Again – Cash is the OXYGEN of the business. ALL Businesses. No exceptions. Private or public sector – for profit or not-for-profit.

Cash keeps the lights on – the people coming through the front door – the computers humming and the telephones ringing. Everything is about CASH. Without it, you can’t service the customer, be a Green company, employ people or yourself or whatever your own, specific, world changing goals for your Start-Up might be.

CASH IS THE START AND END OF A BUSINESS. If you don’t believe me – Go ask General Motors!

During the three years Advisor Garage was live – over 1000 advisors joined! That’s a THOUSAND Advisors with enormous diversity of contacts, experience and access to resources to help entrepreneurs cut weeks and months off of the cost and time it takes them to start and build their businesses.

By plugging into great advisors could mean shaving months off the time it takes to bring a business to market. So what?

Those saved months could be critical in terms of securing your first customers…getting ahead of your competition…building your brand and market – but bottom line – it gets you faster to the cash!

During those three years building Advisor Garage I was lucky enough to meet and connect with some great Advisors and entrepreneurs and about six months ago I woke up one morning and had a ‘Eureka moment’…

Advisor Garage had been growing day by day but my Eureka moment told me there was a better way to help entrepreneurs…I felt a broad smile spread across my face as it all fell into place inside my head.

That day I took down Advisor Garage and began to focus on the Advisor Garage re-launch – a re-launch which would completely change the product /service Advisor Garage delivered but which would offer SIGNIFICANTLY MORE VALUE to entrepreneurs and multiply their chances of successfully launching and growing their young business!

So – We haven’t set a re-launch date yet as we’re still working on it and want to make sure it’s ‘just right’ but if you are interested in finding out how Advisor Garage can SIGNIFICANTLY enhance your chance of Start-Up success and shave months off your time to market and to cash then head over to Advisor Garage and sign up to our mailing list. We’ll tell you all about our re-launch just before the BIG day!

Next post I’ll tell you a little bit about Advisor Garage’s sister sites that we are also busy developing – Angel Garage and VC Garage…by all means ‘comment’ if you have any ideas about what they may do or even better – what they could do for you and your start up.

Here’s to YOUR Start-Up Success!

Andrew

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